Market Research & Insights
Market Research & Insights
Key Components We Consider
Generating actionable insights requires a strategic approach. We start by identifying the key issues and the impact these issues may have on your product and stakeholders. We then determine the optimal approach that will provide the best respondent feedback and insights.
Market Research
● Qualitative Payer Market Research
● Coverage and Reimbursement Assessment
● Pricing Research
● Value Story and Message Testing
Advanced Analytics
● Product Coverage Analysis
● Multi-dimensional Co-pay Analysis
● Geographic Market Access Analysis
● Payer Impact Modeling
Real-Time Payer Insights: Access ViewPoint
Comprehensive market research is essential to inform strategies and tactics. However, there are often access questions that need a real-time response. This is when Access ViewPoint can help.
Access ViewPoint is a survey tool that can be used to gather insights from payers and healthcare providers to address critical business questions that need to be answered in real time to help inform decisions.
Market Access Strategy
Market Access Strategy
Navigating Market Access Complexities Is Critical to the Success of Your Brand
Clients come to us for our strong strategic and innovative leadership in navigating the changing market access environment. Our senior team members have held leadership positions at some of the top pharmaceutical companies and have extensive experience in payer and channel marketing, managed markets strategy development, and sales, with demonstrated success in product launches and business growth. Our combined expertise spans across therapeutic areas within both the retail and specialty markets.
Our Areas of Focus
Managed markets strategy (across channels)
Payer segmentation
Pricing & contracting strategy
Reimbursement support strategy
Value story development
Launch and lifecycle planning
Agency Solutions
Agency Solutions
The Foundation of Every Tactic Is Grounded in Insights and Strategy
Everything we do has a strategic purpose to deliver results. The solutions we recommend are integrated seamlessly into the brand and payer marketing strategies and transcend across payers, healthcare providers, and patients. Once a dynamic plan is in place, our talented team collaborates to develop creative, innovative communications assets that leverage insights and achieve brand objectives.
Payer value proposition presentation
Account management
Sales force resources (print/digital)
Pull-through resources
Quality programs
Disease management programs
Reimbursement support resources
Managed markets training
The Solutions We Recommend Are Integrated Seamlessly Throughout the Product Lifecycle
We help our clients throughout the lifecycle of a product with strategy, value story, and tactical development—from early clinical phase to execution and beyond—to successfully obtain and maintain market access.
Evoke Navience is a unique managed markets agency that integrates strategy into everything that we do. We navigate the complexities of the market access landscape to identify and build the right solutions to maximize your business potential.